Advertising

We got a crash course in marketing today, with a lecture on advertising in and around the trains and stations. The rest of the day was spent traveling to different stations around Tokyo to compare advertising locations and content. We also stopped at one of Japan's most famous ad agencies and toured their museum. This was pretty cool, with print ads dating back to the Edo period and modern tv ads in the same place.

After the museum we had lunch with the ad guys, and continued on our city tour. We checked out ads on the different Tokyo trains, as well as the metro and some of Japan's most famous attractions.

At the end of the day the ad guys presented us with miniature models of the Shinkansen to take home with us. I can't decide whether I should keep it in the box as a gift, or open it and drive it around the room.